As a marketing professional, I think it's important to stay abreast of the latest online marketing tools. So sometime last year, I signed up for a Twitter account -- and promptly determined that Twitter was only for egotistical people who actually thot others were interested in the minutia of their day. Well, I'm eating my words now.

USA Today had an article today that tells how businesses in the travel industry are using Twitter as a valuable tool in customer service.

• The San Francisco Zoo uses Twitter to announce which exhibits are closed, so people can know if they cannot see their favorite animal.
• Southwest Airlines Twitters special giveaways for travelers in the airport.
• Tablet Hotels got a Twitter from a guest having problems at the front desk, and were able to intervene and keep this frequent traveler happy.

There you have it. Twitter is a useful business tool after all.

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