Volvo’s marketing campaign

Two Volvo ads caught my attention in the last 24 hours. Really, that's quite a great thing, isn't it? A company wants to attract your attention. The one last night, on TV, made me laugh. Here's the angle:

It's about how crowded it's getting, too many people, and 300 million people (US population) is getting to be too much. And some experts are saying that Volvo is at fault. And you can see why in their ads, ... "Volvo for life". So, the insinuation that Volvo contributes to the world's overpopulation because they're so safe just made me laugh. In a good way.

Today I was listening to the radio and heard another Volvo ad that grabbed me. There's this woman telling about how she met this guy on the internet and they were so hesitant to meet in person. Finally, they agree to meet in West LA at a sushi bar. She walks in and ... a second of silence. Then the voice over, "everyone loves a good story". And somehow the connection to "Volvo for life". And then, to hear the rest of the story, go to volvo.com.

So back in the office I go to volvo.com. Hmmm. Can't find anything referring to the story. And what's more, I don't see anything about the Volvo cars I'm familiar with. O, wait. There's a little icon on the right linking to volvocars.com. Aha. That's related to Volvo selling their car division to Ford. OK, makes sense. I can see a bit of a branding challenge here.

So I go to volvocars.com. I'm looking all over the site, and still can't see anything about the rest of the story.

So what's up? Did I hear the ad wrong? Maybe. Now they've really got me curious. Will the advertising industry comment on this?

I'm waiting to see...