CAN-SPAM – The Basics

What is CAN-SPAM?

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a set of government regulations that govern requirements and penalties for commercial email, to avoid spam, etc.

FTC site: http://www.ftc.gov/spam

The basics

• Don’t mislead
  
• Identify yourself, include physical postal address (PO Boxes ok)
• Provide opt-out option
• Honor opt-out requests

The above is from a presentation, "Email Marketing with Constant Contact", that I gave for the Monrovia Chamber of Commerce on September 29, 2010.