Here's a fantastic article about how small businesses can use social media in their marketing: 10 Small Business Social Media Marketing Tips. What I think makes this article stand out is that the author gives both a basic strategy and an advanced strategy for each social media tool. Most articles I've read give only more advanced strategies. However, the basic strategies are especially helpful for those who are just getting their feet wet. With these basic strategies, you know you're starting out on the right foot.

As a marketing professional, I think it's important to stay abreast of the latest online marketing tools. So sometime last year, I signed up for a Twitter account -- and promptly determined that Twitter was only for egotistical people who actually thot others were interested in the minutia of their day. Well, I'm eating my words now.