I came across this article today from the Online Marketing Blog, SEO 2.0, Digital Asset Optimization. I haven’t seen much or anything on this term yet, so it caught my attention. It points to the fact that search engines are now finding ways to search content in the various kinds of documents and ways/places that we post material online — video, photo, social media, etc.

Notice this title doesn’t imply simplicity, or easy SEM*. But, as I’m doing research (an ongoing task) this morning on SEO, I’ve come across some great resources, that I think are worth referring back to. These give important basics, but the fact is, there’s a lot of work involved to execute the strategies.

Two Volvo ads caught my attention in the last 24 hours. Really, that's quite a great thing, isn't it? A company wants to attract your attention. The one last night, on TV, made me laugh. Here's the angle: