Clients often ask me about optimizing their site for SEO. What they really want, is to be found easily when potential clients are searching for products or services like theirs. This article is meant to give a basic overview of what SEO (and SEM) are, so you can get a better idea of what you can do to help get your business found on the web. First, let me clarify how I define SEO and SEM: SEO – Search engine optimization – is the code and content you have on your own website so that your site can be easily found by the search engines.
I came across this article today from the Online Marketing Blog, SEO 2.0, Digital Asset Optimization. I haven’t seen much or anything on this term yet, so it caught my attention. It points to the fact that search engines are now finding ways to search content in the various kinds of documents and ways/places that we post material online — video, photo, social media, etc.
Notice this title doesn’t imply simplicity, or easy SEM*. But, as I’m doing research (an ongoing task) this morning on SEO, I’ve come across some great resources, that I think are worth referring back to. These give important basics, but the fact is, there’s a lot of work involved to execute the strategies.
Two Volvo ads caught my attention in the last 24 hours. Really, that's quite a great thing, isn't it? A company wants to attract your attention. The one last night, on TV, made me laugh. Here's the angle: