What is CAN-SPAM?

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a set of government regulations that govern requirements and penalties for commercial email, to avoid spam, etc.

I gathered these tips for a presentation, "Email Marketing with Constant Contact", that I gave for the Monrovia Chamber of Commerce on September 29, 2010.

• Add a sign-up box to your website
• Add a link to sign up on your email signature
• Use a sign-up list - at tradeshows, etc.
• Have a contest/giveaway
• On website info form, add checkbox for permission to email newsletter
• Mail a postcard with offer for email address

We write many emails every day without thinking much about the subject line. Then we sit down to draft a marketing email, we suddenly wonder, what should I put in that line -- the first line our readers see -- so that they'll open the email?

I gathered these tips for a presentation, "Email Marketing with Constant Contact", that I gave for the Monrovia Chamber of Commerce on September 29, 2010.

Here's a list of free image editing tools, that might be useful for small businesses that don't want to spend the money on graphics software.

Read this article today, with some good tips on email marketing. The key points:

• Use your brand in the subject line
• Lifestyle photos work for consumer markets, but not business markets
• Layout along "newsletter" style works better than "postcard" style
• Have less than 6 links in your email