Articles about email marketing, list management, etc.
We write many emails every day without thinking much about the subject line. Then we sit down to draft a marketing email, we suddenly wonder, what should I put in that line -- the first line our readers see -- so that they'll open the email?
I gathered these tips for a presentation, "Email Marketing with Constant Contact", that I gave for the Monrovia Chamber of Commerce on September 29, 2010.
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a set of government regulations that govern requirements and penalties for commercial email, to avoid spam, etc.
Here's a list of free image editing tools, that might be useful for small businesses that don't want to spend the money on graphics software.
Read this article today, with some good tips on email marketing. The key points:
Do you ever wonder if your website should be optimized for someone using their phone or touch-tablet, or if you should build a separate website for mobile users?
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